As the name says it, negative SEO does the opposite of what you would expect and that is to cut traffic and decrease SEO visibility continuously. But who wants that? I would that say a lot of people since we talk about it. They don’t want to do it for their own site, but rather false reporting their competitors to get them penalized. Gary Illyes, a webmaster trends analyst at Google, tweeted on his account saying that Google hasn’t seen a real example of negative SEO?
He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
To sum everything up, we reiterate a quote from Matt Cutts, who says “The objective is not to ‘make your links appear natural’; the objective is that your links are natural”. You think you could get away if you try some of these black hat SEO techniques, but sooner or later you may lose rank or traffic, damage your reputation, get a penalty from Google, lose credibility and clients, or worst of them all, face a lawsuit. Be an SEO practitioner of evergreen content. Until next time, be good to Google and he’ll (probably) be good to your site.
News websites are desperate for content, and quite a few of them have very lax authentication procedures. If you can fabricate some news and maybe get yourself a few backlinks or twitter shares on the back of it, then you can potentially get a lot of traffic.
Not all hidden text and links are bad for your site. For example, using a descriptive image alt description, a script for Java or code for Flash files is acceptable. The last two technologies will help improve the experience of your site with the search engines.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
The man thinks about it. After a few drinks he decides to do it. With tears running down his face, he manages to drink the fire vodka. Next, he goes out into the back where the vicious attack dog lives. Everyone in the bar hears growling, moaning, and the dog yelping and simpering. After half an hour, the man stumbles back in, shirt torn and bloody, and slurs "Whereis the95 year old-nun with the sore toooth?"
Sometimes, that means ignoring my shoes when they need to be tied. Other times, that means trying risky SEO tactics that just might pay off.
ASL Discoveries is a well known company that utilizes American Sign Language (ASL) to all who are interested in learning! Active participation is a must when discovering this beautiful, visual language! Our team consists of experienced and trained professionals who specialize in working with various populations. We use original content that is educationally driven to engage and entertain children and those alike. We also offer classes to the more mature individuals who are simply interested in learning ASL as another language or for functional purposes! Classes take place in a comfortable environment of your choice to explore and discover each other's communication abilities. This could be in your home or your facility. Our team will prepare fun-filled, creative activities to begin the discoveries. Together we will enjoy and partake in the fun, all while building an unforgettable bond. Hosting an ASL Discoveries class is a great way to intermingle with others. Our classes also grant you the opportunity to learn useful techniques to continue the building and growing. We take pride in our class preparation and hope to share this wonderful journey of discovery with you. Let the discovering begin!
Thanks to all of the announcements and changes we saw from Google in 2013, this gray period is over. Link-building and keyword research are still incredibly important, but marketers should start to diversify their SEO strategies if they want to successfully incorporate more white-hat practices that weren’t on their radars in the past.
In fact, serpIQ found that most position #1 SERP results have 2,000 or more words. If your articles pass that mark, you could see those pages move up to a better spot in almost no time.
This should also be avoided, there are thousands of sites that claim to provide genuine likes for a few dollars, but this is rarely a good idea. Much of the time, the likes are not genuine, but gleaned from lapsed accounts that aren’t used anymore.
Since answers to queries come in various forms, e.g. pictures, videos, products, articles, etc., websites need to do everything possible to provide these different types of answers. This is where search engine optimization (SEO) comes into play. Properly optimized content can take a regular or plain website and make it into something that gets user and search engine attention.
Fairly obviously, these are used in an attempt to beat the robots and allow a site to rank higher in the SERPs than it might otherwise. Whilst gray hat may be considered unethical by some, they remain widely used and of course it’s the ‘gray area’ as to the ‘morality’ of these methods that gives it its name.
So if you were using Google as your police officer, buying links would be considered black hat. If Bing is your police officer, something such as buying Facebook likes would be black hat.
6 Comments. Smithy November 24th Not sure I really agree on the keyword rich internal links. If you look at Skyscanner.net, Expedia.com, Tripadivsor.com and Cheapflights.co.uk all those sites rank well and heavily use over-optimised internal linking. Reply Razvan Gavrilas November 24th If overused it may trigger some red flags at Google. It can be applied in a smart way though. Reply Jason Thibault November 26th Hi Razvan, I love the long-form posts your team has been publishing this year. And especially the work you did with Mike King and iPullRank a few months ago. This article, in particular, was a fun trip down memory lane. I played around with article spinning 5-6 years ago. It was fun to test the accuracy of various spinners – but it also gave me a headache. -Jay Reply Razvan Gavrilas November 29th glad to hear Jason
There’s no real definitive line on what is grey hat, black hat, or white hat. However, most grey hat methods are things that can be done in either a white hat or black hat manner. For example, content behind tabs can also be hidden entirely and work or be crammed with keyword focused content. It depends on how exactly you do it. Reply
Social Network Spam is a relative new form of spamming. Since web 2.0 appeared, spammers have found new platforms where they could spread their links. When they are sending an enormous list of irrelevant links in the Social Network, that is when the red flag rises.
As I said above, it really depends on how you do it. If you’re cramming content behind tabs, but the content is strictly keyword focused, that’s not really helping anyone; yet it will still help you rank.
White hats drive in the right lane, while the black Lamborghini is getting pulled over and given a ticket for speeding 50 mph over the limit in the fast lane. Granted, it’s quite possible that Lamborghini may never get that ticket as you’re watching it zoom by, but that doesn’t mean there isn’t a cop just a few miles up the road waiting with a radar gun.
About Neil PatelHe is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.Who is Neil Patel?
Keyword stuffing is an old technique that had its moment of glory. It was highly popular before the 2000s, until Google started noticing that content with a great keyword density isn’t relevant to the user. For example, if you are the manager of a company that sells chips and somebody asks you if you have chocolate chips, I bet you don’t answer to them “We do have chocolate chips. Our best selling product are the chocolate chips because these chocolate chips have better taste than our simple chips and our customers love chocolate, so chocolate chips will be a better decision. Try chocolate chips.” You sound like a crazy person if you talk like that. I mean, who can actually talk like that? Ever? Repeatedly using a keyword in an article or a small piece of text – is like giving a definition of a word by using the same word over and over again. It’s not natural and healthy, nor unique. It’s bad user-experience and, worst of all, it will get you penalized by Panda Google Algorithm for low-quality content. It’s better to use expressions and write like you’d be talking to someone because the big G values more the content that is written for people than SERPs. But you already knew that, so why not put it into practice? What do you think about the next page? Does it look natural to you? I bet that you can find a range of online games on the site, but honestly, you don’t need to write it a thousand times to understand that. And since we’ve talked about Google Panda we should see what impact can keyword stuffing can have on several sites. The website presented below is one affected by this algorithm:
Now let’s be honest here: a true white hat SEO is as rare as snow in Vegas. Why? Because almost no SEO professionals want to wait for a natural link profile to build (and oddly enough, when I have seen these types of link profiles, they look almost fake).
Microsites are no secret. They have been abused in every way imaginable. However, I will say that the most benefit I’ve seen gained from them is splitting them up by niche for local services. For example, a law firm having one site for their divorce services and then another for personal injury. This allows you to focus on specific areas for each site.
Everyone likes getting something for free, so why not put voucher codes for relevant products on your site. You can get plenty of codes from online voucher code websites (Just google 'voucher codes') and pop a 'voucher of the day' feature on your website. Technically this is not plagiarism or duplicated content, but if you push this feature on twitter, facebook etc. You'll attract lots of traffic.
What is Gray Hat SEO? Most search engine optimization experts fall somewhere in the category of "gray hat" SEO. They follow the rules search engines provide as to best SEO practices, but they are continually pushing the envelope and exploring the "gray" areas of SEO. They bend the rules for the benefit of their clients without usually breaking them. Gray hat SEO's are not black hat, nor are they lily white hat either. A typical gray hat SEO will earn some inbound links, and buy others. Buying links is considered a no-no by search engines, but SEO's do it anyway - mainly because they must. Money will change hands but all in the name of high quality content and a beneficial search experience for users. This differs from black hat SEO's who care nothing for search experience in favor of the best rankings possible in the shortest period of time.
He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
To sum everything up, we reiterate a quote from Matt Cutts, who says “The objective is not to ‘make your links appear natural’; the objective is that your links are natural”. You think you could get away if you try some of these black hat SEO techniques, but sooner or later you may lose rank or traffic, damage your reputation, get a penalty from Google, lose credibility and clients, or worst of them all, face a lawsuit. Be an SEO practitioner of evergreen content. Until next time, be good to Google and he’ll (probably) be good to your site.
News websites are desperate for content, and quite a few of them have very lax authentication procedures. If you can fabricate some news and maybe get yourself a few backlinks or twitter shares on the back of it, then you can potentially get a lot of traffic.
Not all hidden text and links are bad for your site. For example, using a descriptive image alt description, a script for Java or code for Flash files is acceptable. The last two technologies will help improve the experience of your site with the search engines.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
The man thinks about it. After a few drinks he decides to do it. With tears running down his face, he manages to drink the fire vodka. Next, he goes out into the back where the vicious attack dog lives. Everyone in the bar hears growling, moaning, and the dog yelping and simpering. After half an hour, the man stumbles back in, shirt torn and bloody, and slurs "Whereis the95 year old-nun with the sore toooth?"
Sometimes, that means ignoring my shoes when they need to be tied. Other times, that means trying risky SEO tactics that just might pay off.
ASL Discoveries is a well known company that utilizes American Sign Language (ASL) to all who are interested in learning! Active participation is a must when discovering this beautiful, visual language! Our team consists of experienced and trained professionals who specialize in working with various populations. We use original content that is educationally driven to engage and entertain children and those alike. We also offer classes to the more mature individuals who are simply interested in learning ASL as another language or for functional purposes! Classes take place in a comfortable environment of your choice to explore and discover each other's communication abilities. This could be in your home or your facility. Our team will prepare fun-filled, creative activities to begin the discoveries. Together we will enjoy and partake in the fun, all while building an unforgettable bond. Hosting an ASL Discoveries class is a great way to intermingle with others. Our classes also grant you the opportunity to learn useful techniques to continue the building and growing. We take pride in our class preparation and hope to share this wonderful journey of discovery with you. Let the discovering begin!
Thanks to all of the announcements and changes we saw from Google in 2013, this gray period is over. Link-building and keyword research are still incredibly important, but marketers should start to diversify their SEO strategies if they want to successfully incorporate more white-hat practices that weren’t on their radars in the past.
In fact, serpIQ found that most position #1 SERP results have 2,000 or more words. If your articles pass that mark, you could see those pages move up to a better spot in almost no time.
This should also be avoided, there are thousands of sites that claim to provide genuine likes for a few dollars, but this is rarely a good idea. Much of the time, the likes are not genuine, but gleaned from lapsed accounts that aren’t used anymore.
Since answers to queries come in various forms, e.g. pictures, videos, products, articles, etc., websites need to do everything possible to provide these different types of answers. This is where search engine optimization (SEO) comes into play. Properly optimized content can take a regular or plain website and make it into something that gets user and search engine attention.
Fairly obviously, these are used in an attempt to beat the robots and allow a site to rank higher in the SERPs than it might otherwise. Whilst gray hat may be considered unethical by some, they remain widely used and of course it’s the ‘gray area’ as to the ‘morality’ of these methods that gives it its name.
So if you were using Google as your police officer, buying links would be considered black hat. If Bing is your police officer, something such as buying Facebook likes would be black hat.
6 Comments. Smithy November 24th Not sure I really agree on the keyword rich internal links. If you look at Skyscanner.net, Expedia.com, Tripadivsor.com and Cheapflights.co.uk all those sites rank well and heavily use over-optimised internal linking. Reply Razvan Gavrilas November 24th If overused it may trigger some red flags at Google. It can be applied in a smart way though. Reply Jason Thibault November 26th Hi Razvan, I love the long-form posts your team has been publishing this year. And especially the work you did with Mike King and iPullRank a few months ago. This article, in particular, was a fun trip down memory lane. I played around with article spinning 5-6 years ago. It was fun to test the accuracy of various spinners – but it also gave me a headache. -Jay Reply Razvan Gavrilas November 29th glad to hear Jason
There’s no real definitive line on what is grey hat, black hat, or white hat. However, most grey hat methods are things that can be done in either a white hat or black hat manner. For example, content behind tabs can also be hidden entirely and work or be crammed with keyword focused content. It depends on how exactly you do it. Reply
Social Network Spam is a relative new form of spamming. Since web 2.0 appeared, spammers have found new platforms where they could spread their links. When they are sending an enormous list of irrelevant links in the Social Network, that is when the red flag rises.
As I said above, it really depends on how you do it. If you’re cramming content behind tabs, but the content is strictly keyword focused, that’s not really helping anyone; yet it will still help you rank.
White hats drive in the right lane, while the black Lamborghini is getting pulled over and given a ticket for speeding 50 mph over the limit in the fast lane. Granted, it’s quite possible that Lamborghini may never get that ticket as you’re watching it zoom by, but that doesn’t mean there isn’t a cop just a few miles up the road waiting with a radar gun.
About Neil PatelHe is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.Who is Neil Patel?
Keyword stuffing is an old technique that had its moment of glory. It was highly popular before the 2000s, until Google started noticing that content with a great keyword density isn’t relevant to the user. For example, if you are the manager of a company that sells chips and somebody asks you if you have chocolate chips, I bet you don’t answer to them “We do have chocolate chips. Our best selling product are the chocolate chips because these chocolate chips have better taste than our simple chips and our customers love chocolate, so chocolate chips will be a better decision. Try chocolate chips.” You sound like a crazy person if you talk like that. I mean, who can actually talk like that? Ever? Repeatedly using a keyword in an article or a small piece of text – is like giving a definition of a word by using the same word over and over again. It’s not natural and healthy, nor unique. It’s bad user-experience and, worst of all, it will get you penalized by Panda Google Algorithm for low-quality content. It’s better to use expressions and write like you’d be talking to someone because the big G values more the content that is written for people than SERPs. But you already knew that, so why not put it into practice? What do you think about the next page? Does it look natural to you? I bet that you can find a range of online games on the site, but honestly, you don’t need to write it a thousand times to understand that. And since we’ve talked about Google Panda we should see what impact can keyword stuffing can have on several sites. The website presented below is one affected by this algorithm:
Now let’s be honest here: a true white hat SEO is as rare as snow in Vegas. Why? Because almost no SEO professionals want to wait for a natural link profile to build (and oddly enough, when I have seen these types of link profiles, they look almost fake).
Microsites are no secret. They have been abused in every way imaginable. However, I will say that the most benefit I’ve seen gained from them is splitting them up by niche for local services. For example, a law firm having one site for their divorce services and then another for personal injury. This allows you to focus on specific areas for each site.
Everyone likes getting something for free, so why not put voucher codes for relevant products on your site. You can get plenty of codes from online voucher code websites (Just google 'voucher codes') and pop a 'voucher of the day' feature on your website. Technically this is not plagiarism or duplicated content, but if you push this feature on twitter, facebook etc. You'll attract lots of traffic.
What is Gray Hat SEO? Most search engine optimization experts fall somewhere in the category of "gray hat" SEO. They follow the rules search engines provide as to best SEO practices, but they are continually pushing the envelope and exploring the "gray" areas of SEO. They bend the rules for the benefit of their clients without usually breaking them. Gray hat SEO's are not black hat, nor are they lily white hat either. A typical gray hat SEO will earn some inbound links, and buy others. Buying links is considered a no-no by search engines, but SEO's do it anyway - mainly because they must. Money will change hands but all in the name of high quality content and a beneficial search experience for users. This differs from black hat SEO's who care nothing for search experience in favor of the best rankings possible in the shortest period of time.
Bibliography
12 Risky SEO Tactics That Might Work. (1970). Retrieved on June 14, 2017, from http://neilpatel.com/blog/seo-tactics/.
20 Grey Hat SEO Techniques. (1970). Retrieved on June 14, 2017, from http://www.mykeblack.com/blog/seo/20-grey-hat-seo-techniques.
44 Black Hat SEO Techniques That Will Tank Your Site. (1970). Retrieved on June 14, 2017, from https://cognitiveseo.com/blog/12169/44-black-hat-seo-techniques/.
ASL Discoveries. (1970). Retrieved on June 14, 2017, from http://asldiscoveries.com/.
Black. (1970). Retrieved on June 14, 2017, from https://www.boostability.com/black-hat-vs-white-hat-vs-gray-hat-seo/.
Grey Hat SEO Techniques That Work | Cucumber Nebula. (1970). Retrieved on June 14, 2017, from http://www.cucumbernebula.com/blog/grey-hat-seo-techniques/.
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats .... (1970). Retrieved on June 14, 2017, from https://searchenginewatch.com/sew/opinion/2214534/seo-101-meet-the-white-hats-gray-hats-black-hats-asshats.
The SEO sanity check part 2: gray hat techniques | Webdesigner .... (1970). Retrieved on June 14, 2017, from http://www.webdesignerdepot.com/2013/05/the-seo-sanity-check-part-2-gray-hat-techniques/.
White hat seo vs. black hat seo vs. grey hat seo Antonio K. Moore. (1970). Retrieved on June 14, 2017, from https://www.slideshare.net/AntonioKMoore/white-hat-seo-vs-black-hat-seo-vs-grey-hat-seo.
Reputation X. (1970). What is Gray Hat SEO. Retrieved on June 14, 2017, from https://www.reputationx.com/orm/definition/gray-hat-seo.
Scott Langdon. (1970). The SEO Gray Area Isn't So Gray Anymore: What It Means for Your .... Retrieved on June 14, 2017, from https://www.entrepreneur.com/article/231850.
Very Nice Post!!! I rather prefer buying a new domain and develop SEO friendly website with well optimized content. Then, it put more effort in quality link building. So that, I can achieve trusted and long term online presence for my business.
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